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The dream is becoming a reality.

Le Reve — French for “the dream” — a new Beaumont community, is now under construction on the city’s northern edge.

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“This is our first (housing) development,” said John Lysenko, general manager of the Redco Group of Companies. “We came up with a French name. It is our dream to bring something like this together and we’re excited and proud of it.”

Redco, which has a background in general contracting and smaller buildings developments, said it wants to enhance what Beaumont has to offer.

“It’s really community driven, we’re spending a lot of time to make it pedestrian friendly,” said Lysenko. “Our whole plan is to enhance Beaumont and bring opportunities for everybody to enjoy the new development.”

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Expected to take some five to seven years for the overall neighbourhood to reach completion, Le Reve’s residential component is already under way with Sterling Homes, a Qualico company, at the helm. Sterling is the sole builder for single-family homes in Le Reve.

Sterling, which said their mission is to provide affordable home ownership without compromise, has cut prices on the community’s first 10 homes.

“Affordability is a challenge these days,” said Erik Eisen, Sterling’s director, sales and marketing. “Home ownership is becoming less and less attainable for the average buyer. Our goal here with this launch is we’re going to be doing a draw for the opportunity at a reduced entry level price — there’s 10 homes we’re going to market with.”

There have been more than 100 deposits for those 10 homes.

Pricing for those 10 homes — the draw is now closed — starts at $359,900 for a rear-detached single-family home (seven will be sold beginning at that price) and a $424,900 starting price for front-attached garage single-family homes, with three being sold beginning at that price. Regular starting prices will be $374,900 for rear detached and $434,900 for front attached, with lot and GST included.

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The draw for those homes will be held Sept. 30 as Sterling launches its grand opening event from noon to 4 p.m. At the same time visitors will be able to explore eight new Sterling show homes.

“Right now, there are three phases,” said Eisen. “The first phase has been serviced with 87 lots, and we’re focusing on building that out now.”

Plans for the second and third phases call for about 100 lots for each. The speed of development will depend on market absorption, said Eisen, who noted that “so far we feel it’s been very well received because of the affordable price point.”

One of the really cool features of Le Reve, adds Eisen, is that Le Reve will be a 10G community. The digital plumbing, so to speak, means the homes are being wired for the broadband network of the future. Eisen said the demand for bandwidth continues to grow and this means these homes will already have that internal wiring in place. Further, because of this future focus Sterling is including a smart-home package for all of its Le Reve homes, which includes features such as doorbell cameras, programmable thermostats and a smart hub to tie everything together.

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More To Come

While single-family homes are kicking off Le Reve, that is just the beginning.

There will also be townhomes and additional multi-family units in the community, with Redco expecting the multi-family offerings to move forward in the spring of 2024. Homes 31 is building the townhomes and Broadstreet Properties is involved with the other multi-family product.

Le Reve will also have a commercial and retail segment taking up 20 acres, with residential occupying about another 130 acres. Old Yale Brewery, a microbrewery and restaurant out of British Columbia, will be opening its first Alberta location in Le Reve.

Redco foresees Le Reve as adding to what Beaumont has to offer and becoming an important part of the city as well as a draw for southeast Edmontonians.

A seven-acre central park will also be part of the neighbourhood, with a goal of bringing both Le Reve and Beaumont residents together. Lysenko said plans for the park include skating, tobogganing, annual Christmas tree lightings, and perhaps even playing host to a farmers market.

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