Edmonton Fringe raises $100,000 in donations, unveils 2024 festival theme

Article content

Edmonton’s beloved Fringe has unveiled its theme for the 2024 Festival, as well as positive outcomes from its Sustain Fringe fundraiser.

The 43rd annual Edmonton International Fringe Theatre Festival is set to return Aug. 15-25, showcasing 216 theatre productions with performances by more than 1,600 artists from across Canada and 11 other countries.

Article content

The Fringe announced in a release Friday that the theme for 2024 will be “Find your Fringe,” intended as a celebration of the themes chosen over the previous 41 years of festivities.

Article content

This year’s theme is being commemorated through artwork created by local artist and Fringe’s in-house graphic designer, Yu-Chen (Tseng) Beliveau, shown below, featuring hidden references to themes from previous years’ Fringe.

Cover of the 2024 Edmonton International Fringe Festival program guide, featuring this year’s theme, Find Your Fringe. edm

The theme is intended to evoke a sense that the 2024 Fringe Festival has something for everyone to find, like a love for theatre, a sense of adventure, jaw-dropping sites, and affirmation of Edmonton’s reputation as Festival City. 

Recommended from Editorial

Sustaining the Fringe’sfuture

In March, the Fringe launched the Sustain Fringe campaign, a call-out to Fringe supporters and attendees to aid the Festival’s post-COVID financial recovery through sponsorships and donations. The organization was forced to cancel the festival in 2020 due to the COVID-19 pandemic, leading to what organizers said was a massive financial setback that the Fringe has spent the last few years recovering from.

When the campaign began March 18, the Fringe had 34 monthly donors. In Friday’s release, the Fringe announced that support has grown to more than 290 monthly donors, and $100,000 in donations. The Fringe ultimately hopes to raise $300,000 by the end of this year’s Festival.

Article content

If you wish to lend your financial support to the Fringe, you can do so in a few ways. You can become a monthly donor, providing a recurring and reliable source of funding for the Festival — the Fringe would become immediately sustainable if each attendee only donated $5 monthly, according to the release.

There are also 50/50 tickets on sale for a chance to win $10,000, with the winner to be drawn on May 27.

Finally, the Fringe offers sponsorship opportunities for local businesses who want to showcase their brand’s support for the Arts.

For more information on the Edmonton International Fringe Theatre Festival, how to donate, purchasing 50/50 tickets, or becoming a Sponsor, visit https://www.fringetheatre.ca/.

The Edmonton Fringe Festival is the largest and longest-running fringe theatre festival in North America. It was started in 1982 by screenwriter and producer Brian Paisley and was the very first fringe festival in North America. It has since inspired similar festivals in almost every major city in North America, including Toronto, Winnipeg, Boston and New York.

Since its inception, the Edmonton Fringe Festival has worked with more than 42,000 artists, and countless thousands of volunteers, and played a major role in revitalizing the Strathcona neighbourhood.

Edmonton Fringe is a founding member of the Canadian Association of Fringe Festivals and coordinates with a network of festival producers around the globe.

Share this article in your social network