Pacific blue balances urban pace with peaceful atmosphere

Pacific is one of five key colours in BeautiTone’s 2024 paint colour palette.

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Forget neutral when it comes to the exterior colour of your home. For 2024, the recommendation is to go bold, specifically with a dramatic hue of blue.

BeautiTone, in unveiling its 2024 Exterior Colour of The Year, Pacific (WSC76-9), said this deep blue marks the beginning of a new season of bold colour choices for Canadian neighbourhoods.

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“Until recently, exterior palettes have trended towards more muted, neutral tones,” said Kristen Gear, lead design and colour specialist, BeautiTone Paint and Home Products. “In 2024, we’ve seen this evolve towards a more daring and refined esthetic. More than ever, Canadians are seeking richer, more vibrant shades to infuse their homes with a distinct and personal touch. Pacific embodies this shift, drawing inspiration from the profound blue depths of the ocean to create a daring yet refined approach to exterior esthetics.”

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Pacific is an anchor colour that supports your preferred style of home, whether it is Cape Cod, colonial, Victorian, modern, craftsman or traditional, added BeautiTone.

Pacific, even though it is a bolder blue, has a calming influence that perfectly balances a fast-paced urban lifestyle, helping foster a peaceful atmosphere amidst all the hustle and bustle, said BeautiTone.

“This is where we tend to need it most,” said Gear, referring to that urban hustle and bustle. “While vibrant, it also remains a versatile and elegant choice for a range of architectural styles including the more modern home designs we see prevalent in urban areas.”

Pacific is one of five key colours in BeautiTone’s 2024 colour palette, along with seven supporting neutrals.

Supporting neutrals for this collection include light, earthy hues such as Cream of the Crop, an earthy neutral shade with gently comforting undertones, and Canadian Cedar, both offering an ideal backdrop for other design elements to shine brightly.

Pacific and other colours are available in a range of paint and stain products, said Gear.

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“Bringing colour into exterior spaces doesn’t have to be as big of a commitment as painting your entire home,” said Gear. “Stain is a versatile way to refresh a favourite piece of outdoor furniture and add a pop of colour. Pairing more complex hues like Pacific or Pine Forest with contrasting neutrals such as Beach Wood can offer a subtle but equally dramatic effect.”

BeautiTone announced its first Exterior Colour of the Year back in 2022 (Ebony, a rich black with a subtle, spirited undertone of indigo) in response to the rising importance of exterior spaces. “Since its introduction, Canadians have embraced the trend palettes to help guide their colour choices,” said Gear. “Identifying an exterior colour of the year is just one of the ways BeautiTone is working to help Canadians incorporate a wider shade range within their exterior palettes, including those they might not have previously considered. Our goal is to act as a source of inspiration, inspiring homeowners to insert personality and vibrancy into outdoor spaces through colour.”

BeautiTone is available exclusively at Home Hardware, Home Building Centre, and Home Hardware Building Centre locations across Canada.

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Behr Paint Co. has introduced its 2024 Exterior Stain Colour of the Year — Tugboat. Courtesy, Behr Paint Co. edm

Behr’s Exterior Stain Colour Of The Year

Behr Paint Co. has introduced its 2024 Exterior Stain Colour of the Year — Tugboat. A blend of brown and grey tones, it offers what is being described as timeless feel with a charming nautical appeal.

Behr, available exclusively at Home Depot stores, said it’s a versatile stain colour that enhances the natural beauty of wood grain while providing protection on exterior surfaces that will not only elevate the esthetic of outdoor spaces but stand the test of time.

“Our 2024 Exterior Stain Colour of the Year provides a new perspective on colour for exterior wood stains, adding both character and freshness to projects,” said Erika Woelfel, vice-president of colour and creative services at Behr. “With a timeless finish, Tugboat’s versatile brownish grey colour provides organic beauty to make any outdoor space feel like a safe harbour.”

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